After a new rebrand, Slumber Cloud needed email campaigns to be designed to showcase and inform their audience of the new changes. One of the main focuses while creating these emails, was ensuring the hero image of the email was clear, gave the reader a preview of what the mail was about, and eye-catching. Emails were designed using photoshop and Klaviyo.

The design process creating these emails started off with a creative brief provided by the social media agency and client. From there, copy is built-out and the design process begins. Once the design of the hero image is created in photoshop, the image is added to klaviyo and the rest of the email is created in klaviyo.