After reviewing audience insights and collaborating with media buyers we saw an opportunity in growth performance for Mother’s Day. I requested new content and had a high-quality video produced along with a variety of photos of families and mom’s with their children. Asynchronously I was reviewing data and insights and collaborated with my team to build 3 High-Level Angles for the Mother’s Day campaign.

Once the 3 High-Level Angles were determined I began to build the hooks for each individual ad, as well as design the ads. I wanted to showcase the product multiple ways through lifestyle and product imagery. By using the collage format, I was able to achieve this. Emphasis of the sale messaging in the static ads was crucial in performance success as well. Adding a mix of UGC content by partnering with strong creators also contributed to the campaigns success.

The results: In the month of April, Stiles had a blended ROAS of 1.97x.

Memore, a new and fresh brand that focuses on fueling your brain and body. With the new greens+ product launch a giveaway campaign was launched. Utilizing a sense of urgency and sale messaging we were able to surpass our goal of sign-ups! I created static ads, organic posts, and assisted in the website creation by providing feedback.