Katepillar.

The idea of this project was to create an identity for a local kid’s clothing boutique owned by a woman named Kate. The name of the store, Katepillar came from the idea of combining the store owner name and “catepillars.”

The catepillar’s growth and life cycle symbolizes a kid’s growth and clothing. Representing the beautiful and exciting years of growth kids go through, Caterpillars turn into beautiful butterflies and grow out of their cocoons….

IDENTITY